We often edit Brother promos for Activideo Communications our sister company. They have had a good relationship with the blue chip office equipment company for over a decade. This video was an update to the range but it is the first video Activideo have delivered in 4K.
The footage was acquired on a Black Magic Production Camera at UHD prores HQ. Edited on premiere and versioned in 11 different languages.
The internet and smart TVs are pushing technology faster than the broadcasters. As long as you have a fast pipe to your home or office you can now watch content at quality unheard of a few years ago and from content makers of all sizes from all over the world. It is pretty exciting if you think about it. The challenge as always is what to put in front of the camera?, is there any talent? what is your audience?
We edited a 30 second promo for the Dishy Duo. A couple of cool guys, easy on the eye who promote a healthy lifestyle. Footage from the Phillippines and other North West based studio locations was combined into a social media promo. Airing on Facebook and YouTube. Check the Vlogs for their up to date antics and tips.
We have worked on Crocky Trail branded content before. Here we made a long promo and a few short ones to facilitate a social media campaign. Footage was compiled from Black Magic 4k, Panasonic DVX200, GoPro drone and ground originated material. Then we wove our usual editing magic and graded them to deliver in 4k.
The promo is in 4K quality so if you have a 4K monitor then enjoy.
We have been very busy working on 6 half hour episodes of A Greek Odyssey.
6 TB of challenging but beautiful footage, shot at 4K on a Sony F55 in slog2 brought in on a G Speed Shuttle XL, a great piece of kit. It came with it’s own pelli case on wheels, very handy.
We copied the SxS, sound, time-lapse and aerial dailies onto the G drive and other cheaper drives for backup while out filming in Greece but the G Speed was ready for editing as soon as it was plugged in to the system on our return. Our first challenge was to make a promo for MIPCOM and we did that in style to a track by Chris Andre. We will update this post with the promo when it is released to the public.
This was a case where I went on location and among other jobs managed the dailies and backups so that cards could be re used the next day. Shotput pro was used to validiate the copying process and produce report. Using hire equipment you don’t always get a massive amount of cards to buffer the workflow. Especially when the whole shoot has been put together quickly and on a budget.
We love grading, here you see work we did on a moody video that highlights the need to be able to swim. The project was shot on Alexa and the edit was in Avid. When it came to finishing it we rebuilt the timeline in Resolve. Black Magic Design’s Resolve is fast becoming a great edit tool as well as a great grading tool and for certain projects we will be using Resolve to edit. The ability to easily trim and perform edit functions alongside all the great grading tools is really handy. The rendering out is fast too.
The Brother range of labelling machines has always had portable units for electricians, engineers and technicians. This promo highlighted the new range of machines from Brother.
We edited the Black Magic Cinema Camera and 5D promo footage you can see here using Premiere and after Effects.
The behind the scenes video here, edited in Avid Media Composer and the Activideo Communications opening animation created in after effects.
One new technique used involved the interview being shot at 4k and the close ups were just zoomed in on the timeline. This will be used much more going forwards to enable better editing of budget material. You can’t beat a perspective change with your angles but cutting in for close ups when you only have one take of one shot is invaluable…
Unfortunately we have had to shut our suite in Liverpool as the building we were in has now gone up for sale.
But we are putting in another in Manchester, initially it will be another HD/2k suite but in the next phase we think it will be 2.5k/4k capable.
Still unsure as to the MacPro or PC route, the new MacPro didn’t blow away all concerns… Really we are waiting to see what reasonable grading monitors are coming through in the near future too. The additional suite will facilitate more space for clients to view material and free up the others for existing commitments.
Sublime having two suites for SD/HD Edit 4 and 3. Two suites (1 and 2) for HD/2.5K editing.
Tea Time In Haworth had the honour of being shown before the Steve Coogan/Judy Dench film Philomena in Hebden Bridge Picture House over about a week , a lovely old cinema. About 1500 people saw the film over a week. Initially we had provided a Blu-ray with an HD copy for the showing and although it looked great on screen we wanted to provide a Digital Cinema Package.
To do this is quite involved but essentially you have to get all your frames individually as JPEG2000 in XYZ colour space and then wrap them as MXF files both audio and video, then you combine them with metadata into a package that a digital cinema server will recognise. These may be a Dolby or Doremi server. Generally they prefer a linux format hard drive in a special caddy that can slide straight in but there is a USB socket on the front.
All the staff and the two projectionists were very welcoming and helpful at the cinema. Initially I took the DCP on a memory stick that was Mac formatted and this didn’t seem to work however that may be because the stick didn’t seem to fit properly so that isn’t a definitive statement. I also tried to format it as eXfat but that didn’t seem to work.
Eventually I formatted a portable hard drive as NTFS and put two versions of the film on the drive. I had read that some projectors don’t like anything except 24 frames per second material. So I made a 24fps version by using the same number of frames but tagging them as 24fps and slowing the audio down by 4% to match.
I posted the drive and crossed my fingers. The projectionist told me that both copies had ingested and invited us over to view the result at the final matinee performance. After a battering drive over the tops through a storm my assistant Olivia and I arrived in Yorkshire!
The 25 fps was used as the server played back both and of course it was the original speed. The audience was very receptive to the film as virtually all those present seemed to be senior citizens. Lots of laughs and the DCP on screen was fantastic.