We often edit Brother promos for Activideo Communications our sister company. They have had a good relationship with the blue chip office equipment company for over a decade. This video was an update to the range but it is the first video Activideo have delivered in 4K.
The footage was acquired on a Black Magic Production Camera at UHD prores HQ. Edited on premiere and versioned in 11 different languages.
The internet and smart TVs are pushing technology faster than the broadcasters. As long as you have a fast pipe to your home or office you can now watch content at quality unheard of a few years ago and from content makers of all sizes from all over the world. It is pretty exciting if you think about it. The challenge as always is what to put in front of the camera?, is there any talent? what is your audience?