The Brother range of labelling machines has always had portable units for electricians, engineers and technicians. This promo highlighted the new range of machines from Brother.
We edited the Black Magic Cinema Camera and 5D promo footage you can see here using Premiere and after Effects.
The behind the scenes video here, edited in Avid Media Composer and the Activideo Communications opening animation created in after effects.
One new technique used involved the interview being shot at 4k and the close ups were just zoomed in on the timeline. This will be used much more going forwards to enable better editing of budget material. You can’t beat a perspective change with your angles but cutting in for close ups when you only have one take of one shot is invaluable…